Nissan Innitiative
Campaign Design
A balanced fusion of proportion, typography, and visual tone.
Fake parts are the villains of your vehicle’s life, causing hidden damage, safety risks, and costly repairs.
(Problem)
Many Nissan owners avoid authorized service centers and choose local mechanics to save time or money. However, this often leads to higher long-term costs, as some workshops may overcharge for repairs, misdiagnose issues, or install counterfeit and low-quality replacement parts.
(Solution)
The solution is to launch an awareness campaign that positions counterfeit automotive parts as the true villains behind vehicle problems. Using original fictional villain-inspired mechanic characters (rather than specific copyrighted characters), the campaign can highlight how fake parts deceive customers, compromise safety, and increase maintenance costs.
(Results)
Traffic
150k
Success rate
100%
